White-label services.
We make outsourcing creative work easier. If you’re short staffed, don’t have the necessary skills or are up against it and need a hand, we can help.
Essentially we act as a white-label agency that produces work for other businesses to rebrand and package up as their own.
Benefits
The benefit to using a white label agency is that you are able to broaden the services that you offer without making too many hires in-house. This is especially useful if the demand for that service varies throughout the year. For example, you could have a high demand for website projects in summer but experience a lull during the rest of the year. In cases like this, if you hire in-house developers for those busy months, these hires would end up being futile when the work dies down and you could end up in an expensive cycle of hiring and letting-go each year.
By outsourcing to a white label agency, you get all the benefits that you would if the entire project was done in-house, but you pay on a project-by-project basis, so there’s no need to fork out for developers when the demand is low.
How we work
Generally, we partner with creative agencies, and do so in a range of different ways. We are an extension of your team to support you on projects as and when you require, which is more efficient than hiring in-house if your workload tends to vary in volume and type throughout the year. We can be present in meetings, use a generic agency email or just do the work and hand it over to you without being involved in the wider process. Whatever works for you.
Rather than asking you to adopt a new workflow process, we like to look at all of our working relationships as long-term, so we’ll adapt to any current workflow set ups that you use internally. We take pride in everything that we produce for our partners and ensure that everything we do adheres to a strict set of guidelines.
✓ What we do.
Discretion.
We can work under NDA to ensure a discrete working relationship. Clear Communication. We can create a specific slack channel for communication between partners.
Workflow
We are transparent on timings and process so you always know where things are.
Meetings
If you need us, we can be involved. Whether that’s taking a brief, presenting work or just being n hand.
Email
If you need us to use an agency email account, we can do that.
Handovers
We provide thorough handovers and aftercare.
Support
We can offer support packages where appropriate.
Partner
We build relationships for the long term. We won’t cut and run, under deliver, or jeopardise either our relationship or your client relationship in any way.
White-label services we provide.
Brand
Brand Strategy
Branding
Brand Architecture
Naming
Brand Audit
Messaging And Tone Of Voice
Stakeholder Management
Research & Analysis
Brand guidelines
Creative
Campaign Identity
Copywriting
Art Direction
Graphic Design
Campaign Communications
Environments And Exhibitions
Content Creation
Video And Motion
Packaging And Print
Digital
Digital Marketing
Website design
Digital design, UI and UX
Landing Pages
Digital Consultancy
Email Campaigns
Social media strategy
SEO Consultancy
E-Commerce
Technical
Front End Development
Back End Development
Headless Cms
Website Hosting
Security & Maintenance
Bespoke Application Development
Technical Specification Documentation
Post Project Maintenance
Testing / Quality Assurance
FAQs
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A white label agency is one that produces work that another company can rebrand as their own. In our case, we develop code for websites and emails for other agencies to deliver to their clients as though they have done it.
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Often, companies choose to outsource to a white label agency when they don’t have the resources in-house, either because they are short-staffed, or they don’t have in-house talent with the necessary skills/at all. Choosing to outsource tends to be more efficient and flexible than hiring in-house particularly if workloads peak and trough throughout the year.
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Hiring a freelancer might be cheaper but with a white label agency you will get a broader range of skills and experience as well as dedicated account and project managers who will be able to help with communication and planning.
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If you are ready to outsource to a white label agency, there are a few ways that you can make this process simple and efficient for everyone involved, including making sure the company has the correct skill sets for your project, getting a clear brief from your client first, and clearly stating the scope of expectations in order to get an accurate quote.
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We’re based in the University Quarter, Belfast, UK. just a short walk from Botanic station. You’re welcome to come visit us.
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Our office hours are Monday-Friday 9.00am to 6.00pm, but we can work out of hours or on weekends if required. Just ask for details – we’ll always do our best to accommodate your requirements.
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As a white-label agency, we adhere to a strict set of rules to ensure your client either never comes into contact with anyone at AY or we work into your business. We have our own NDA template we can send to you, or alternatively, we can sign yours; whichever works best for you.
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No. We will never mention that we work with you unless you specifically tell us we can.
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Upon project completion and sign off, we will send you all files related to the project so that you’re in 100% control of the final product.
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On receipt of your assets (designs, wireframes, brief etc.) we will review everything with our team and provide you with a final fixed cost. If you have a budget in mind, let us know and we will do our best to work towards your budget.
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Yes, the more work you give us, the bigger the discount we can give you. Please ask your Partnership Manager for more information.
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We charge a 50% fee upfront, then the remaining 50% on project completion, invoiced on 14-day terms.
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We usually like all amends in one go, but we’re aware that you may have amends before you send to your client, and that they, in turn, may have additional amends. With that in mind, we usually work to 2 sets of amends. We use Codebase to manage the whole amends process so that each issue can be tracked and discussed as necessary.