TRUSTED PARTNERS
Whitelabel. Collaborator. Partner.
We’re trusted by many.
We can’t talk much about our work with our partners, but we’re happy to say that, by collaborating on internal brand and marketing strategies, we helped the brand match the business’s phenomenal speed of growth.
Essentially, we are an extension of your team to support you on projects as and when you require, which is more efficient than hiring in-house if your workload tends to vary in volume and type throughout the year.
Blurrred images.
What we partner on
Sectors
Brand
Brand strategy
Web design
Web development
Creative campaigns
Creative consultancy
Technical consultancy
E-Commerce
An extension of your existing team.
We took a deep dive to get under the skin of kickboxing in Ireland, spending time with members, officials and volunteers to understand what kickboxing really means to the people involved. We worked with the KBI board and key officers in charge of the organisation. Interviews, surveys and engagement with various members, officers and others on the board and beyond was paramount to ensuring a solid grasp of the organisation and its strengths and weaknesses. Our rigorous process uncovered a need to reposition KBI as a modern, vibrant organisation that it is about much more than just '‘fighting’.
With the aim to engage new, younger and more diverse audiences, and reflect what makes the game unique, we set about creating a strategy and visual direction for the brand which expressed the raw energy, community and power of kickboxing. We helped KBI create a brand system born of their history and unites the community behind revolutionary values and a digital first transformation.
“To position Kickboxing Ireland as one of the strongest associations in the world within WAKO and within the sports community in Ireland.“
A Happy Client,
CEO
What we do.
What we don’t do.
Play nice.
Work collaboratively.
Represent.
Act in your best interests.
Work under NDAs.
Act as an employee of your team.
Protect your reputation.
Plan proeprly.
Act irresponsibly.
Jeopardise your business.
Give false promises
“The team at AY really understood how to uncover and bring to the fore all the unique qualities of Kickboxing Ireland. The brand refresh is about more than just a new logo. It’s an opportunity to redefine our vision for the sport and share our values to the wider world as we continue to develop as a modern and inclusive community. The design and tone of voice capture the personality of the organisation.”
Pierce McGeough,
Marketing Officer at Kickboxing Ireland
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