AXIS AGENCY
Healthcare
Recruitment
Research
Stakeholder engagement
Brand strategy
Visual identity
Brand Guidelines
Copywriting
Art direction
Campaign messaging
Brand transformation for one of Ireland’s leading healthcare recruitment agencies.
AXIS Agency is a premier recruitment agency in the healthcare industry operating across Ireland. They specialize in connecting top-tier healthcare professionals with leading institutions and facilities. Having experienced unprecedented growth and a flurry of new top tier contracts they approached AY to help redefine their brand proposition and evolve their brand identity. In a bold step towards redefining healthcare recruitment, AXIS has embarked on a brand evolution project designed to elevate its identity and reinforce its commitment to excellence with AY. This transformation is aimed at resonating deeply with both healthcare professionals and institutions, reflecting the company’s ethos of integrity, innovation, and dedicated service.
Sectors
What we did
An immersive approach
The new messaging for the brand highlights its core promise of hassle-free recruitment, emphasizing a transparent and supportive approach. Every detail of the brand refresh is crafted to show AXIS’s unwavering commitment to connecting healthcare professionals with opportunities that not only meet but exceed their expectations.
A visual identity with energy
The new identity of AXIS moves beyond traditional recruitment branding, embracing a contemporary, sophisticated aesthetic that speaks directly to the dynamic nature of the healthcare industry. The reimagined logo and visual elements focus on clarity and connection, symbolizing the seamless match between exceptional talent and leading healthcare organizations. Predominantly featuring clean lines and a palette that conveys trust and professionalism, the updated look underscores the company’s role as a modern, reliable partner in healthcare staffing.
AXIS in action
Vibrant colors and a distinctive new bespoke typeface establish an optimistic and assertive aesthetic throughout the brand. The design seamlessly transitions from bold and dynamic to premium and elegant, with a subtle application of highlight colors.
All communication assets, from internal tools to advertising, have been redesigned to align with this new identity and visual language. The flexible use of the AXIS brand is exemplified across a wide range of deliverables, accommodating various scales and sizes.
The power of the brand
Having evolved the brand identity, we embarked on developing a suite of marketing materials and brand collateral aimed at reinforcing the brand and resonating deeply with our target audience. This involved aligning closely with AXIS's core values and strategic market positioning. We meticulously crafted cohesive assets, such as brochures, flyers, digital banners, and social media graphics, ensuring each piece reflected AXIS's unique identity and messaging. This comprehensive approach not only strengthened brand recognition but also effectively communicated our commitment to excellence in healthcare recruitment.
A refreshed digital presence
AXIS has unveiled a refreshed digital presence, featuring a newly designed website, engaging social content, and targeted email campaigns. This comprehensive digital makeover includes updated marketing collateral across all online platforms, ensuring a cohesive and dynamic brand experience. The new website offers improved navigation and user experience, while our social content strategy and email campaigns are tailored to engage and inform our audience effectively. This revitalized digital presence strengthens AXIS's commitment to innovation and excellence in healthcare recruitment.
“AY has really taken our team on a transformative journey. We had an idea what we wanted to do, but no real way of knowing how to achieve it. Their support has been invaluable, covering every aspect of the project from inception to completion. It’s impressive to find a partner that can scope out what an idea might look like, as well as designing, building, and deploying the entire back office system and app. It has genuinely changed my business for the better.”
Rajini Chada
Foudner & Managing Director, AXIS
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