R KINGS COMPETITIONS #FAE30D
Gaming
Competitions
Finance
Laravel CMS
Responsive Website
Custom Ecommerce
Multiple payment gateways
Rich API Integration
Autoscaling Architecture
User Journey Mapping
Analytics Dashboard
Klaivyo CRM Integration
SMS & Email Automations
User Feedback Surveys
Multiple Stakeholders
Taking R Kings from 0-100.
We have been working with R Kings Competitions and their parent company GMG for many years as technical and brand consultants. We helped revolutionise their digital performance, enhance their brand and content, and streamline their workflows to drive revenue growth. R Kings needed an overhaul of their digital strategy to increase user engagement and optimise their online presence to continue to meet their goals. Their wider brand required a cohesive refresh that would resonate with their target audience and differentiate them from competitors.
Sectors
What we did
Crafting content with impact
We partnered with R Kings to craft powerful content creation guidelines, producing high-quality, consistent images and videos that deliver maximum impact. From pre-production planning to seeding content across all platforms.
Dialling up R Kings digital presence
We completely overhauled R Kings' digital ecosystem to ensure users received a best-in-class experience that was easy for the R Kings team to manage. This included redesigning the entire website to be mobile-first and responsive, as well as rebuilding the backend to be more user-friendly and manageable.
Unlocking brand potential
Our brand-building strategy for R Kings focused on creating a strong, cohesive identity that stands out in the competitive market. Our approach ensured consistency across all platforms, from digital media to print materials, fostering a recognisable and professional image. By aligning every aspect of their visual and verbal communication, we helped R Kings build a powerful brand that resonates with their audience and drives engagement.
Comms that cut through
To boost sales for R Kings, we implemented a targeted email and SMS marketing strategy. Our approach began with segmenting their audience based on demographics, preferences, and engagement levels, allowing us to tailor personalized messages that resonate with each group. We crafted compelling email campaigns featuring eye-catching designs, persuasive copy, and clear calls to action, driving recipients to participate in competitions. Simultaneously, our SMS campaigns provided timely updates and exclusive offers, leveraging the immediacy of text messaging to prompt quick responses. Through rigorous A/B testing and data analysis, we continuously refined our tactics, ensuring maximum impact and conversion rates, ultimately driving significant sales growth for R Kings.
Pay your way
To enhance R Kings' sales and streamline transactions, we integrated advanced payment gateway technology into their digital ecosystem. This solution provided a secure, efficient, and seamless payment process for users, accommodating various payment methods including credit/debit cards, digital wallets, and bank transfers. Our team ensured the gateway was PCI-DSS compliant, safeguarding sensitive financial data and building customer trust. Additionally, the technology enabled automated transaction tracking and reporting, simplifying financial management for the R Kings team. By reducing friction in the checkout process and enhancing security, we significantly improved the overall user experience and boosted conversion rates.
“We had been having issues with our website and marketing for months and we approached Rob and AY to fix our website. They nailed it. They redesigned the entire site, overhauled our digital marketing and continue to maintain the site. Our results have been going up YOY and we continue to work the guys on an ongoing basis.”
Mark Weir,
Founder & Managing Director, R Kings
Thanks to Mark, Stephen, Diarmuid and all the others at R Kings.
Shoutout to to Patrick, Joel, Natasha and Chris for their support on this one.
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