UNIQUE PLANTS

Startup
Horticulture
Landscape Architecture

Brand Strategy
Brand Repositioning
Web Design
Brand Films
Brand Book
Product Hierarchy
Brand Photography
Marketing Communications Iconography

Growing a new brand for a horticultural startup

UniquePlants is an exterior plantscaping business, specialising in unique specimen trees. Working closely with founder Andrew, we were tasked with creating a new visual identity to better represent their business and appeal to their clientele of architects, designers and other design-aware individuals. Working with the UP team to clarify their place within the industry, we identified the unique balance in their approach; whereby both aesthetics and scientific knowledge are equally considered. It was this duality that led to the implementation of two harmonious but contrasting typefaces across the visual identity to represent the UniquePlants ethos. The output is a harmonious brand that has a strong design ethos. Rollout of the brand begins in 2024.

Sectors

What we did

Bringing a vision to life.

We worked closely with chartered landscape architect Andrew Annett to bring to life his vision for a new type of plantscaping and horticultural company, UniquePlants. We collaborated on a vision for a design led brand identity and a range of collateral. from vehicles to print materials.

Design led Brand

The approach to the brand was focused on using two fonts to visualise the two aspects of the company; consultancy and supply.

Marketing collateral for growth

A range of materials were product for use across different aspects of the business. We also created a vision for true business to lean into as it transitions form startup to SME.

Digital

Using squarespace we built an easy to use and maintain website that the client could grow as the business grew without a huge initial outlay. We worked collaboratively on content guidleles and content creation.